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Writing from
the studio.

Notes on web development, creative technology, and building things people actually use.

  • 2026-05-12

    What AI Actually Does for a Business (and What It Doesn't)

    A practical look at where AI helps a real business, where it does not, and how to spot vendors who are mostly selling vibes.

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  • 2026-04-18

    What to Look for in a Technical Partner

    Technical partnerships rarely fail because of skill. What breaks them is fit. Here is what to watch for before you commit to anything.

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  • 2026-03-10

    Why Your Next Product Should Be a PWA

    The practical case for Progressive Web Apps and why the best digital experiences live on the web.

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